Our Executive Committee

James Welsh,                                                   BSc (Applied Chem), MBA (with distinction)

Managing Director
James worked in the chemical industry for several years and joined the Alpha group in 1988. He occupied a variety of positions within the Alpha group prior to being appointed General Manager of the Industrial Minerals Operation and Magnetite Operation and prior to moving to Idwala Sales and Distribution in 1998 as the General Manager, until appointed to his new position.

Wayne Brown,                                                 BCom Hons, CPA (SA)

Deputy Managing Director
Wayne has served in various management positions within Lime Distributors prior to being appointed Managing Director of that subsidiary in 1998. His responsibilities were extended in 2007 with responsibility for the Lime Division’s marketing function before being appointed to his current position.


Leslie Frank,                                                         CA (SA)

Financial Director
Leslie joined Idwala in August 2012. He has served in executive and finance leadership roles within South Africa as well as in global roles. Leslie has 17 years plus experience in finance and strategy. 

Rakesh Ramthol,                                             BSc Eng (Chem)

Chief Operating Officer
Rakesh joined Alpha in June 1993 as a Trainee Chemical Engineer and moved through the ranks in the Production Department to become the Production Manager in 1998. Rakesh was then appointed as the General Manager of Idwala Carbonates until he was promoted into his current role early in 2015.

Pam Lindsay,                                                   BCom (Ind Psych), Adv Labour Law

Head of Human Resources
Prior to joining Idwala in 2012, Pamela worked as an Independent Human Resources Consultant in numerous industries before settling into a heavy manufacturing environment where she had spent the majority of her career. She was appointed to head up the Human Resources function within Idwala in 2012 as part of the drive towards Shared Services.


Eugene van Aswegen,                                   Dipl. UJ, Dipl. Insead

Co-Head of Sales and Marketing / Head of Business Development
Eugene has been involved in the cement and lime industry for 30 years.  He joined Idwala Industrial Holdings in 2009.  Prior to this he worked for Lafarge Cement and was part of the Leader for Tomorrow program, spending 3 months at Insead Business School near Paris, France.  Eugene has focused on Industrial Sales and Marketing and has spent many years selling cement and lime in Africa.

Logan Govender,                                            BSc, PMD (Gibs)                

Co-Head of Sales and Marketing  (Industrial Minerals)
Logan was appointed in 1988 and served in various quality and management positions at both Carbonates and Sales and Distribution. In 2008 Logan was appointed General Manager Idwala Sales and Distribution.  Following the establishment of Shared Services during 2014, Logan was then tasked with heading up the Industrial Minerals Sales and Group Marketing function.

Godfrey Mangotlo,                                               BTech Mech Eng, FMP, WCM

General Manager Lime Distributors
Godfrey joined Idwala in 2009 (after 13 years in general management), as the General Manager of Idwala Industrial Minerals and Magnetite. Godfrey has recently been appointed the General Manager of Idwala Lime - Vereeniging (Lime Distributors).

Jaco Swanepoel,                                                 National Diploma (Mechanical GCC), PMD (Gibs)

General Manager Idwala Lime Danielskuil
Jaco was appointed and based at Idwala Lime Ouplaas from 1988 until 2000.  He was later appointed as Engineering Superintendent of Industrial Minerals. In 2008 Jaco was appointed as the Quarry Manager of Idwala Lime (Danielskuil) and in 2012 he relocated to Lime Distributors as Plant Manager. Jaco was later appointed as the General Manager of Idwala Lime - Vereeniging (Lime Distributors) and in late 2014 he returned to Idwala Lime - Danielskuil (Ouplaas) as the General Manager of this operation.

Bertus Wessels,                                               BSc

Development Manager / General Manager Idwala Magnetite
Prior to joining Alpha, Bertus worked for Gencor in various technical positions. He joined Alpha in its cement business in 1984 and served in a variety of management positions (including the Carbonates Operation) and later as General Manager of the Industrial Minerals operation. In 2005 Bertus was appointed as General Manager of the Lime Operation.  Early in 2015 Bertus was appointed as Development Manager, focusing specifically on new products, markets and potential acquisition opportunities, while also fulfilling the role of General Manager for Idwala Magnetite.

Andrew Ogle,                                                     BSc Geology and Applied Geology (Honours) University of Natal

Development Manager / General Manager Idwala Carbonates
Andy started working for Alpha in 1993 in the laboratory and processing plant at the Port Shepstone operation.  He left in 1995 to join Corobrik where he occupied positions in the processing and mining division.  In 2003 Andy joined the Idwala Group and took up the position of Quarry Manager at Idwala Carbonates.  In 2013 Andy joined the Group Technical Services team in the capacity of Group Mining and Sustainability Manager where he remained until taking up the current position of General Manager Idwala Carbonates, early in 2015.